if only i had a flag pole. besides being pretty darn funny, their blog post illustrates how apple has become more than a tech company or a brand. some people call it a religion, but perhaps for some it has become more.
simple promotions are better. the simplicity of this promotion makes it genius: get a tattoo of our logo and get 20% off for life. that’s it. the only restrictions are that the logo must be intact and that it is permanent. of course not every brand could get away with this, but it is a [...]
the inevitable evolution of the the starbucks logo and brand’s identity brought from twitpic to you by felipe torres.
wieden+kennedy has been creating nike commercials and advertising campaigns that make you want to go out and do something for nike since the 1980s. do “it” to be specific. i was doing some industry reading when i came across this iconic nike commercial for nike.com.hk really taking the the “it” to the next level. what is amazing is [...]
via youtube.com branding? that’s simple! an oldie but a goodie. steve jobs laying it down plain and simple.
the cost of rebranding. think rebranding is cheap? think again. think logo design is cheap? think again. below are the actual prices paid by some major brands for rebranding and logo redesign. Pepsi Anz BP Helios BBC One [...]
google instant tells us what we want. as you can see form the screenshot above from today, when you simply type “pizza” into google with google instant turned on it auto completes to pizza hut and shows those results right away. why is this such a big deal? google is making a brand choice for us [...]