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Social Media Marketing isn’t just a fad

Social Media Marketing isn’t just a fad

Another day, another emarketer graph. The question is: What does this graph tell us? 1. Social media success is many-sided and complicated (nothing new there) 2. People want to hear the nitty-gritty tactics and not waste time with other things 3. Most importantly: Social Media is being accepted as an important part of the marketing [...]

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AT&T doing Social Media? – Go check it out!

AT&T doing  Social Media? – Go check it out!

via att.com Very interesting how AT&T is trying to embrace social media to it’s fullest. Should be interesting to watch, to say the least.

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Scary: 84% DO NOT measure ROI of Social Media – eMarketer

Scary: 84% DO NOT measure ROI of Social Media – eMarketer

via emarketer.com This is a really scary statistic! People and companies need to start realizing that Social Media needs to be measured just like any other Media.

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What does Facebook Lite mean for brands?

What does Facebook Lite mean for brands?

Facebook Lite (http://lite.facebook.com/) What is Facebook Lite? According to Facebook it  is a new streamlined version designed for people with slow internet connections (However, contrary to this it still includes “post video” & “post photos”…). But, it really is a competition to other social networking sites such as twitter. Facebook has proclaimed that they don’t want to [...]

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The Hierarchy Of Digital Distractions

The Hierarchy Of Digital Distractions

via informationisbeautiful.net What a great graph. Did I mention that I love graphs?

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Check out my latest podcast on Online Branding

Check out my latest podcast on Online Branding

Head over to my company’s INSIDEsolutions Live! section to hear my latest podcast that features practical tips for Online Branding with Social Media: Social Media Emerging-Five Tips to help with Online Branding for Business | INSIDESolutions Live! | In this 11 minute podcast I share how to take your customer relationships to the next level [...]

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Using Online Communities to Grow Your Brand

Using Online Communities to Grow Your Brand

A Looser Form of Brand Control In order for a brand to succeed on the Internet a looser form of brand control is necessary. The inevitable active participation of consumers needs to be actively encouraged. One way of achieving this is by providing an unmoderated discussion forum, such as a Facebook fanpage or being present [...]

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