46% of Local Online Searchers Visit Brick and Mortar Businesses

by on October 24, 2009 in digital marketing

46% of Local Searchers Visit Businesses In-Store

46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year.

Meanwhile, for “general searches,” 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also came in at 34%, up from 29% last year. The overall average of searchers ending up in-store was 37%.

localsearchers46percent102309.gif

via blog.searchenginewatch.com

Don;t think online searches are important? Think again. SEO will make or break your business over the next few years.

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About eric ritter

eric ritter is a connected marketer, husband, and father. he is the manager of online marketing at powerchord in st. petersburg, fl. you can always reach me on twitter @EricRitter. i love online advertising & interactive marketing. i'm also an instructor of digital media at usf's zimmerman advertising program (zap). i'm a person that loves learning and disseminating - just about anything.
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