android gains 7% market share over the last three months – comScore.

Smartphone Platform Market Share

55.7 million people in the U.S. owned smartphones during the three months ending in August, up 14 percent from the May period. RIM was the leading mobile smartphone platform in the U.S. with 37.6 percent share of U.S. smartphone subscribers, followed by Apple with 24.2 percent share. Google continues to gain ground in the market, rising 6.6 percentage points to capture 19.6 percent of smartphone subscribers. Microsoft accounted for 10.8 percent of smartphone subscribers, while Palm rounded out the top five with 4.6 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

Top Smartphone Platforms
3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
May-10 Aug-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 41.7% 37.6% -4.1
Apple 24.4% 24.2% -0.2
Google 13.0% 19.6% 6.6
Microsoft 13.2% 10.8% -2.4
Palm 4.8% 4.6% -0.2

the iphone is still number two behind blackberry, but for how much longer? with new and improved android phones popping up every day the iphone won’t hold on to the number two spot for much longer.

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About eric ritter

eric ritter is a connected marketer, husband, and father. he is the manager of online marketing at powerchord in st. petersburg, fl. you can always reach me on twitter @EricRitter. i love online advertising & interactive marketing. i'm also an instructor of digital media at usf's zimmerman advertising program (zap). i'm a person that loves learning and disseminating - just about anything.
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