is google buzz stuck in neutral?

89% of content is automated.

google buzz social network

according to social media analytics company PostRank, the majority of content on google buzz — 89% to be exact —is automated and either comes from news feeds or other automated sources.

here’s the breakdown:

62.57% of google buzz posts originate on twitter.

  • users automatically re-post their tweets to google buzz so they don’t have to type in updates for each service separately.

26.47% of google buzz posts are through rss.

  • websites are automatically posting their new articles and posts through rsswithout adding any additional content. 

bottom-line.

add those two numbers up and you see that 89.04% of all google buzz content is automatically pushed into google’s newest social network and not created there. currently, google buzz seems to be stuck in neutral and looks to only serve as a place to aggregate externally created content in one place but not as a place to create content. this seems to be unique in the the world of social media ( i can’t think of another platform that let’s people do this). but the biggest question seems to be: will google settle not being the creation tool? i would have to say yes, as google has held onto it’s core principle of letting the consumer decide rather than deciding for them.

,

About eric ritter

eric ritter is a connected marketer, husband, and father. he is the manager of online marketing at powerchord in st. petersburg, fl. you can always reach me on twitter @EricRitter. i love online advertising & interactive marketing. i'm also an instructor of digital media at usf's zimmerman advertising program (zap). i'm a person that loves learning and disseminating - just about anything.
Comments are closed.