mobile web is now the norm for college students.

college students have graduated to the world of mobile internet devices—including smartphones, tablets and mobile game consoles. according to the “ECAR study of undergraduate students and information technology” by shannon d. smith and judith borreson caruso for the EDUCAUSE center for applied research, 62.7% of US undergraduates surveyed had a handheld device that can access the internet. what is interesting is that number fell about halfway between the 83.8% who had a laptop and the 45.9% with a desktop computer.

between 2009 and spring 2010, ownership of internet-enabled handheld devices increased by more than 11%. it’s important to keep in mind that the study was fielded before the release of the iPad, which many students expressed a specific interest in purchasing.

Ownership of an Internet-Enabled Handheld Device Among US College Student Internet Users, 2009 & 2010 (% of respondents)

usage of these handheld devices is also increasing.

Frequency of Internet Use via Handheld Device Among US College Student Internet Users, 2009 & 2010 (% of respondents)

 

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About eric ritter

eric ritter is a connected marketer, husband, and father. he is the manager of online marketing at powerchord in st. petersburg, fl. you can always reach me on twitter @EricRitter. i love online advertising & interactive marketing. i'm also an instructor of digital media at usf's zimmerman advertising program (zap). i'm a person that loves learning and disseminating - just about anything.
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