Scary: 84% DO NOT measure ROI of Social Media – eMarketer

by on September 23, 2009 in digital marketing, social media

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via emarketer.com

This is a really scary statistic! People and companies need to start realizing that Social Media needs to be measured just like any other Media.

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About eric ritter

eric ritter is a connected marketer, husband, and father. he is the manager of online marketing at powerchord in st. petersburg, fl. you can always reach me on twitter @EricRitter. i love online advertising & interactive marketing. i'm also an instructor of digital media at usf's zimmerman advertising program (zap). i'm a person that loves learning and disseminating - just about anything.
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