via engadget.com
Glad to see Steve Jobs back on the stage for an Apple event
via engadget.com
First Pics of Apple’s New iPod Touch 3G, Nano 5G?
Has Cygnett let the cat out of the bag by publishing info on its new cases ahead of today’s Apple event? Matching previous rumors, here the Touch looks to have a built-in camera, while the nano has an elongated screen. No spec information is listed, but certainly looks believable. We’ll find out at 10am. [Cygnett [...]
The Hierarchy Of Digital Distractions
via informationisbeautiful.net What a great graph. Did I mention that I love graphs?
Tomorrow’s Apple Event Rumor Roundup (via @macrumors)
‘It’s Only Rock and Roll’ Rumor Roundup Tuesday September 08, 2009 12:16 PM EST; Category: iPhone, iPodWritten by Eric Slivka With Apple’s “It’s Only Rock and Roll” media event scheduled for tomorrow, months of rumors and speculation are coming together to generate a picture of what may be in store for the event. New iPods [...]
Ads integrated into content are the most effective for branding
This is for all the research and number geeks like me out there. According to a new study conducted byDynamic Logic and published by media post, “ads integrated into the content of the page are the most effective in driving online ad awareness and purchase intent”. So, according to this new study, banners and skyscrapers [...]
Check out my latest podcast on Online Branding
Head over to my company’s INSIDEsolutions Live! section to hear my latest podcast that features practical tips for Online Branding with Social Media: Social Media Emerging-Five Tips to help with Online Branding for Business | INSIDESolutions Live! | In this 11 minute podcast I share how to take your customer relationships to the next level [...]
Using Online Communities to Grow Your Brand
A Looser Form of Brand Control In order for a brand to succeed on the Internet a looser form of brand control is necessary. The inevitable active participation of consumers needs to be actively encouraged. One way of achieving this is by providing an unmoderated discussion forum, such as a Facebook fanpage or being present [...]
CP+B Wins a Grand Effie for “Whopper Freakout” with a stolen idea
The more I think about the “Whopper Freakout” campaign from 2007 by Crispin, Porter and Borgusky, the more I feel like the idea sounds very familiar. Then I remember John Steele’s “Truth, Lies and Advertising.” Especially the case study on the “Got Milk” campaign. The essence of the campaign came from the idea of ‘deprivation.’ [...]
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