// expertise.

// account management.

• pushing jobs through an agency.
• creative supervision.
• creative briefs.
• day-to-day client interaction.
• client and internal presentations.
• client and internal reporting.

// digital strategy.

• discovery of search engine trends.
• website usability studies.
• online focus groups.
• digital tone guide creation.
• review of competitive landscape.
• website assessment (usability and seo).
• wireframe creation.
• seo strategy development.
• social media strategy development.

// social media marketing (smm).

• blog setup, scheduling, optimization and promotion of posts.
• blogger outreach campaigns.
• social media profile and account setup.
• maintenance of social media presence for brands and individuals.
• social media contests.
• social media article promotion.
• social media optimization.
• brand/reputation monitoring and management.
• facebook advertising.
• proficient in facebook, twitter, linkedin, stumbleupon, digg, and learning google+.

// search engine optimization (seo).

• keyword & competition research.
• website optimization – creating and setting up xml sitemaps, robots.txt pages, custom 404 pages and all meta tags.
• internal linking optimization.
• keyword and conversion optimized content creation.
• online press release creation, optimization and syndication.
• usability optimization.
• conversion optimization through a/b testing.
• landing page creation.
• link building.
• local search and search engine map optimization.
• video optimization.
• analytics review, reporting, and recommendations.

// paid advertising / search engine marketing (sem).

• google certified advertising professional.
• google certified business trainer.
• search engine pay-per-click (ppc) setup and management.
• setup and management of remarketing ads.
• display advertising.

// email marketing.

• email template creation.
• content creation.
• campaign management.
• list segmentation.
• statistical analysis and reporting.

// presentations.

• client presentations on analytic and key insights.
• social media for business (business woman’s professional association).
• social media for churches (in partnership with konica minolta).
• google adwords 101 & 201 (google certified business trainer).
• on all things digital for the usf zap program digital media course.
• webinar creation, development, and holding them.

// professional affiliations.

• crisis center of tampa bay marketing committee member.
• google certified business trainer.
• google certified advertising professional.
• university of florida alumni association.
• all children’s hospital guild web liaison (volunteer).

// more.

• view my portfolio.