very telling statistics realeased by eMarketer this morning for B2B & B2C social media usage:
Not only are B2B firms more likely overall to maintain a social network profile, they are managing profiles across more social networks and are significantly more likely to be present on Twitter, LinkedIn and YouTube. On the other side, B2C companies are more likely to maintain Facebook and MySpace profiles.
B2B social media users are more active in measuring most social success metrics. Although B2C companies are more likely than B2B firms to use revenues to measure their efforts, more B2Bs are looking at Web traffic, brand awareness, and prospect lead quality and volume. Web traffic was the top metric for both types of company.
Ver interesting is that 60% of B2B respondents used the online marketing best practice of Twitter search to monitor mentions of their company or brand, but only 35% of B2C companies dis this.