college students have graduated to the world of mobile internet devices—including smartphones, tablets and mobile game consoles. according to the “ECAR study of undergraduate students and information technology” by shannon d. smith and judith borreson caruso for the EDUCAUSE center for applied research, 62.7% of US undergraduates surveyed had a handheld device that can access the internet. [...]
via flowtown.com
can advertisers ever catch up to the digital natives? 18- to 34-year-olds are more open to advertising than the general adult population. “millennials enjoy all forms of digital media, even digital advertising,” said said lisa e. phillips, eMarketer senior analyst . “online videos, social network profiles and tweets can help marketers build word-of-mouth among millennials [...]
Research done by Nielsen confirmed a trend that we’ve seen in recent years: more and more seniors are becoming active on the web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55% to 17.5 million. In addition, they spend more time [...]
via emarketer.com Status update services catch on with Gen Y More evidence of Twitter uptake among young people comes from the Pew Internet & American Life Project. According to a September 2009 survey, 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll [...]
via mediapost.com Twitter specific: According to comScore the monthly traffic has leveled off at about 20 million visitors since July, after jumping from 4 million in February to 17 million in April. Mediapost speculates that the microblogging service could just be in a lull before another growth spurt.
via emarketer.com Mobile Internet users grew 34% to 57 million from 2008 to 2009, according to The Nielsen Company. As is to be expected from previous research findings, Men browse for tech, sports and news. Women, on the other hand use the mobile web for celebrity news, shopping sites and social networks. Most surprisingly to [...]
via insidefacebook.com An interesting demographic trend that started earlier this year on Facebook is that users over 45 are still growing the fastest in the US. Will the younglings start jumping ship soon? If yes, what’s the next BIG THING?
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eric is a digital strategist at magnetic in tampa, FL a company helping companies reach their web potential. he has delivered targeted users to websites and brands of all sizes on the internet. he specializes in digital strategy, social media, seo and ppc .
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