Tag Archives: marketing

lessons from nike to help build brand awareness online.

wieden+kennedy has been creating nike commercials and advertising campaigns that make you want to go out and do something for nike since the 1980s. do “it” to be specific. i was doing some industry reading when i came across this iconic nike commercial for nike.com.hk really taking the the “it” to the next level. what is amazing is [...]

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logo rainbow.

logo rainbow.

Logo RainbowAll the way across the sky.What does it mean? via danmeth.com

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the history of marketing. [infographic]

the history of marketing. [infographic]

via flowtown.com ever wonder exactly how modern marketing came to be? check out this marketing history infographic by flowtown.com based on some research that illustrates the history of marketing from the stone age to today in a nice graph.

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the ten cars of the decade.

the ten cars of the decade.

With the decade of the 00s concluding it’s time to look back at what happened in the world of automotive.  In general, the 00s is considered a decade that most would rather forget, but nevertheless there were some interesting happenings in the automotive industry. As a connoisseur of European cars, with a heavy emphasis on [...]

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shoppers use smartphones to study, find, and buy.

shoppers use smartphones to study, find, and buy.

  Here are a few big boys joining the fun: Toys R Us, Walgreens, American Eagle, Best Buy and  Victoria’s Secret recently added mobile sites. Sears and Kmart were one of the first major U.S. retailers to offer a mobile site, last year.  THE ANTI-BLACK FRIDAY Given the crazies out on Black Friday, the ability to use a mobile device from your couch, [...]

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facebook uncool for 18-24s? all of this has happened before.

facebook uncool for 18-24s? all of this has happened before.

via adweek.com What’s next after Facebook? Are people going to move on and leave Facebook? To steal a line from Battlestar Galactica: All of this has happened before and all of it will happen again: A group, in this case college age kids, discover an online sanctuary just to find out that everyone they have [...]

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46% of Local Online Searchers Visit Brick and Mortar Businesses

46% of Local Online Searchers Visit Brick and Mortar Businesses

46% of Local Searchers Visit Businesses In-Store 46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year. Meanwhile, for “general searches,” 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also [...]

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Social Media Marketing isn’t just a fad

Social Media Marketing isn’t just a fad

Another day, another emarketer graph. The question is: What does this graph tell us? 1. Social media success is many-sided and complicated (nothing new there) 2. People want to hear the nitty-gritty tactics and not waste time with other things 3. Most importantly: Social Media is being accepted as an important part of the marketing [...]

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