For many marketers product placement remains a viable way to create brand awareness among young people–but with this generation having been marketed to on multiple screens pretty much since birth, does product placement even work? The answer is yes, but not in the way marketers are hoping. We found that 72% of teens and 77% [...]
via mediapost.com Twitter specific: According to comScore the monthly traffic has leveled off at about 20 million visitors since July, after jumping from 4 million in February to 17 million in April. Mediapost speculates that the microblogging service could just be in a lull before another growth spurt.
Due to burnout, my brain being over capacity and client work I’ve had to combine days 2 & 3 into one post Following are the most important notes and thoughts from the sessions I attended. Head over to flickr to check out my SMX set. Day 2 at SMX East 2009 started with a Keynote: What’s Next [...]
37 pages. That’s how many pages of notes I took today at SMX East. They were small pages, but nevertheless that’s still la lot of notes – but, also a reflection upon the vast amount of knowledge that you learn at SMX. Don’t fool yourself, you better be ready to learn, A LOT, at SMX [...]
via emarketer.com Mobile Internet users grew 34% to 57 million from 2008 to 2009, according to The Nielsen Company. As is to be expected from previous research findings, Men browse for tech, sports and news. Women, on the other hand use the mobile web for celebrity news, shopping sites and social networks. Most surprisingly to [...]
This is for all the research and number geeks like me out there. According to a new study conducted byDynamic Logic and published by media post, “ads integrated into the content of the page are the most effective in driving online ad awareness and purchase intent”. So, according to this new study, banners and skyscrapers [...]
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eric is a digital strategist at magnetic in tampa, FL a company helping companies reach their web potential. he has delivered targeted users to websites and brands of all sizes on the internet. he specializes in digital strategy, social media, seo and ppc .
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